Erbert is Italy's first food chain focused on healthy eating. With the opening of five new shops in Milan, the new way of eating healthy is literally on everyone's lips.
As part of the initial campaign, we placed a distinctive "Erbert leaf" sticker, an iconic symbol of the brand, on the lips of individuals throughout the city, sparking curiosity and conversation.
As part of the initial campaign, we placed a distinctive "Erbert leaf" sticker, an iconic symbol of the brand, on the lips of individuals throughout the city, sparking curiosity and conversation.
In a second part, we carried out a multi-subject OOH and digital campaign. The creatives feature six different customers in close-up, each emphasizing Erbert's characteristics with a comment. The tone of voice used is fresh and ironic, while the content of the messages delves into the various benefits of the brand: ready-made dishes, fresh products, alternative cooking methods.
"You know those places that are all about low calories, low sugar, low everything... but it's actually good."
"I go there when I want healthy food but can't be bothered to cook. Like, all the time."
"I go there when I want healthy food but can't be bothered to cook. Like, all the time."
"They only cook in the oven, steam, at low temperature... always good, never fried."
"Great place, healthy dishes, fair prices... nothing more to add. Not even salt."
"Before classes, you'll find us there: low fat, low salt, zero drowsiness!"
"Great place, healthy dishes, fair prices... nothing more to add. Not even salt."
"Before classes, you'll find us there: low fat, low salt, zero drowsiness!"
