In 2025, EY supported Irish Cancer Society for Daffodil Day with the “Let Hope Bloom” campaign, blending creativity and purpose to fight cancer. The activation featured a living mural of real daffodils in a public space, turning a blank wall into a vibrant symbol of hope, renewal, and resilience. Representing fresh beginnings, the flowers also promote peace and optimism – showing how even small gestures can have a big impact.
