Morellato, the Italian jewelry brand founded in Venice in 1930, is known for its modern collections and iconic testimonials. For the Fall/Winter 2022 collection, we developed the full campaign concept, including the TV commercial, social and in-store content, and photoshoots with Global Ambassador Aurora Ramazzotti. The campaign captured her spontaneity, youthful energy, and joie de vivre through authentic everyday moments, while also tapping into her recognizable social media presence with a touch of irony to create unique and engaging content.
Photo shoot
For the FW21 we studied all the chromatic range of the set, including the new posing, styles, outfits and the entire visual concept of the campaign.
We also took care of the promotional social contents, prints and dedicated billboards. Ultimately we created all the posters and graphics materials of the branded areas in jewelry shops.
We also took care of the promotional social contents, prints and dedicated billboards. Ultimately we created all the posters and graphics materials of the branded areas in jewelry shops.
Social media
Alongside the entire campaign we shot some short videos exclusively for the social profiles of the brand. These clips were posted in strategic commercial moments for Morellato, like Xmas, Black Friday and S.Valentine’s Day. All the clips were bases on Aurora’s personality, that inspire us to face every situation with irony and without taking ourself too seriously.
Backstage Video
Starting from a post written by Aurora, in which she talks about herself as an unconventional model, we enlarge that thought to create a real inspiring message about authenticity and self confidence. To make this content more intimate and impactful, we used a different language from the spot and we chose black and white photography. The result is a real manifesto that wants to celebrate the unicity of every woman.
