Italy’s best-selling and most beloved biscuit, Gocciole, built on its iconic legacy of "from this to that" (turning your day around in a positive way) and turned its iconic identity upside down with #TurnaroundWithGocciole. A limited-edition pack, featuring a 180° rotated design, sparked a revolution across stores, TV, and social media, redefining how the brand connects with its audience.
The campaign delivered impressive results, with over 140 million impressions, a 225% increase in media coverage, and an 84% boost in engagement.
